The economic benefits of shopping locally cannot be over stated.  Supporting local businesses strengthens neighborhoods, supports innovation, creates jobs, and in most cases even helps heal the environment.  Focusing on local and small businesses also creates more equitable opportunities for women- and minority-owned businesses.  The benefits of localized food production are particularly well-recognized.  The Balle Institute estimates that if 25% of Detroit’s food could be sourced locally, it would generate nearly 5,000 jobs, create $20 million in new local taxes, and $125 million in new household income.

If Detroit stands to reap such benefits from localizing just 25% of food production, imagine the impact if we could localize 25% of the entire economy!  Well, Eastern Market is working to do just that.

The historic Eastern Market has a well-established and well-deserved reputation for economic development in the region.  In its capacity as a regional food hub, Eastern Market has worked to maximize the potential of local food systems and support local farmers and food-based entrepreneurs.  Read more about these amazing initiatives at Eastern Market here, here, and here.

The Market’s cumulative successes in building up the economy and supporting local food production have placed Eastern Market in the position to expand its economic impact beyond food.  In June of 2014, the Market launched the Sunday Street Market, a local alternative to the shopping mall aimed at connecting local businesses and entrepreneurs with consumers looking for unique products and a vibrant shopping experience.  By leveraging existing infrastructure, an already well-known shopping venue, at an underutilized time, the Sunday Street Market is able to offer prime and reliable retail space to makers, entrepreneurs, and small businesses for a small fraction of what a storefront would cost.

Eastern Market’s mission to support inclusive economic development allows the Sunday Street Market to embrace vendors who are just starting out and to support them in their development.

In its inaugural season, the Sunday Street Market was a resounding success, establishing itself as a go-to Sunday destination.  A boon to local businesses and makers from the very beginning, over 88% of vendors surveyed stated that participation in the Sunday Street Market allowed their businesses to grow and significantly increased their profits.  Several vendors were featured in local and national media, others were able to obtain capital investments, and still others were allowed to turn a hobby into a career.

Here are a few comments from Sunday Street Market vendors:

“I loved the atmosphere of creativity throughout the place.”

“I love meeting new people. I had the opportunity to meet people from around the world and from all the states in the US. I felt like an ambassador of Detroit.” (One of our vendors really got to feel like an ambassador to Detroit when they were invited to speak in Germany about their experiences in the Sunday Street Market).

“I have been in business for about 13 years and my customer base is all over metro Detroit area and the market is centrally located for all my customers. Plus meeting new people all the time, which makes for new customers!”

“The Sunday market was amazing for our business, really helped us brand our company big time. And all the people in the company enjoyed being there. It’s a great environment with lots of great people and products. LOVE IT”

And the vendors aren’t the only ones raving about Detroit’s new shopping destination.  Patrons of the Sunday Street Market represent a diverse cross-section of the region as well as Detroit’s growing tourist stream.  With a dedication to provide the widest possible variety of goods suitable for all price ranges, the Sunday Street Market has something for everyone.  Clothes in all styles and sizes, handmade furniture, art, food, jewelry, soaps and cosmetics, home décor, and all things Detroit only scratch the surface of products offered.

Things are stepping up for the 2015 season with a weekly children’s activity center, regular food truck rallies, and both new and returning entertainment and events.  Did you miss the Market Renaissance Festival (by the Michigan Renaissance Festival) last year?  They’ll be back this year!  Feel like taking in a Detroit Derby Girls bout while noshing some amazing food truck faire?  You’ll have two chances this summer.

So whether you want to boost your business with a stall at the Sunday Street Market or you just want to enjoy some great shopping, great food, and a great time, Eastern Market is your place to shop local, shop Detroit: every Sunday June through October (10am-4pm).

The Market is currently accepting applications for vendors.  The application can be found at EasternMarket.com.  The application deadline is March 9^th, 2015.

Explore Eastern Market online at Facebook.com/EasternMarketDetroit and @EasternMarket on Twitter and Instagram.  Official hashtags: #SundayStMkt #EasternMkt.

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